Delivering a state of the art Learning Experience Platform (LXP)

Our evidence-based approach

The Annex team partnered with iCanStudy to deliver a solution informed by user needs and technical expertise.

• User & Technical Discovery
  We conducted extensive architecture, research, analysis, consultation, journey mapping, and blueprinting to understand and draw insight from user and technical pain points and expectations.
  
  
• Iterative Architecture & Design
  Hypotheses were validated through early prototype testing and technical proof of concepts, ensuring solutions were feasible and aligned with user behaviour, learning goals, and technical constraints.
  
  
• Collaborative Delivery
  Agile methods and frequent collaboration allowed for adaptive problem-solving and efficient delivery of the platform.

A learning experience platform (LXP) built for scale

The learning experience platform is designed to empower learners at scale with personalised tools while showcasing iCanStudy’s innovative approach.

• Seamless User & Business Experience
  An intuitive interface enables learners to navigate lessons, quizzes, and reflection forms effortlessly. Prompts and progress tracking keep learners motivated and engaged. iCanstudy staff have the tools and processes in place to support learners seamlessly as they learn.
  
  
• Modular Architecture
  A flexible architecture allows iCanStudy to package, reuse, extend, and update the platform with ease, supporting future growth and adaptability.
  
  
• Integrated Technologies
  The composable architecture of the Learning Experience Platform was made possible by integrating a range of technologies to provide Learners with a connected experience across their entire learning journey.
  • Drupal CMS for modular content management.
  • NextJS for a fast, responsive front-end.
  • Auth0 for secure authentication.
  • Stripe for seamless payment processing.
  • JWPlayer for DRM-protected video delivery.
  • Google Firestore for secure data management.
  • Klaviyo for targeted marketing.
  • Discord to connect learners in a community setting.

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Branding that reflects innovation

The revamped visual identity highlights the maturity and cutting-edge nature of iCanStudy’s product.

• Clean, modern designs guide users through the platform with clarity and confidence.
• Custom illustrations and vibrant elements bring the brand’s vision to life while maintaining accessibility and professionalism.

Software engineering

Our technical team delivered a robust solution with scalability and ease of use at its core.

• Agile Framework
  Iterative development ensured timely delivery and adaptability to changing requirements.
  
  
• Connected experience
  By integrating technologies seamlessly together Learners had a seamless connected learning experience across their lessons, practice and engagement with their coaches and peers.
  
  
• Admin-Friendly Management
  Tools and forms were designed for easy editing, enabling iCanStudy’s team to maintain and update the platform without technical barriers.
  
  
• Secure and Scalable
  Comprehensive testing for accessibility, load, and security ensured a reliable, future-proof system.

The result

A powerful platform that enables iCanStudy to support learners, grow its membership, and deliver a world-class experience.

• Membership Growth: 29% increase in members within two months of launch.
• Revenue Boost: Over AUD $1 million in sales within the first quarter.
• Positive Feedback: 73% of surveyed members reported loving the new experience.
• Improved Engagement: A bounce rate of 25.4% reflects effective user navigation and stickiness.

The new LXP positions iCanStudy as a leader in online learning, providing learners with the tools they need to succeed while enabling the organisation to scale and evolve.

Quote from iCanStudy

What we did

Discovery

• Service design
• Solution architecture
• Journey mapping
• Technical audit
• Content audit
• Technology selection
• Stakeholder engagement
• Product definition
• User research
• Prototype testing
• Insights and recommendations

Design

• Branding
• UI/UX design
• Design system & style guide

Software engineering

• Solution architecture
• Drupal and NextJS development
• Interactive lessons, quizzes, and tracking tools
• Auth0 integration for secure authentication
• Stripe integration for seamless payment processing
• JWPlayer integration for DRM-protected video delivery
• Google Firestore for secure data management
• Klaviyo integration for targeted marketing
• Discord integration to connect learners in a community setting

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Quality assurance

• Accessibility testing
• Load, performance, security testing
• Admin training and user guide

The future

iCanStudy continues to adapt and grow with its new platform. Ongoing support and enhancements from Annex ensure the system remains innovative, secure, and aligned with evolving learner needs.